Maintaining brand cohesion across a landmark London hotel
Creative direction and design for Strand Palace under London & Regional Properties, overseeing brand consistency across property-wide materials and guest touchpoints. Work extended to the hotel’s F&B outlets, including Haxells Restaurant & Bar and The Gin Palace, ensuring visual and tonal alignment throughout.
Concept & Deliverables
Oversaw collateral production and visual systems, coordinating with Paper Tango for printed materials and collaborating with Jeannine Saba on The Palace Papers, the hotel’s in-house periodical. Art directed and managed food photography sessions with Adam Lynk to maintain brand tone and quality across channels.
Deliverables: Digital and print collateral, campaign design, photography direction, print management, and internal communications.
