Powering connection across Canada
Central Power Group is a network of Canadian companies specializing in electrical and telecommunication infrastructure. The rebrand sought to unify the group under a single, adaptable identity system that could scale across multiple sectors — from power to telecom — while preserving individuality.
Concept & Execution
The logo draws inspiration from the vast Canadian landscape, where winding roads and shifting seasonal colours frame the company’s work environment. The bold yellow “C” formed in negative space evokes both connectivity and the miles of road travelled to restore power and maintain communication networks across the country.
A modular system of colour-coded divisions and applications ensured flexibility while maintaining cohesion across print, vehicles, and protective equipment.
Deliverables: Visual identity, brand system, stationery, environmental applications, and brand guidelines.
